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Baileys is the number one selling liqueur in the world and the seventh largest selling premium spirit brand. Sold in 130 countries, it accounts for 6% of all Irish food and drink exports.
When it was first launched over 30 years ago, Baileys Original Irish Cream created a type of drink never tasted by consumers before. Its rich combination of fresh dairy cream, Irish whiskey, finest spirits and natural flavours provides a luxurious drinking experience.
The blending process used to create the unique Baileys taste is a closely guarded secret. Over 40,000 dairy cows produce the daily cream requirement and most of the premium-quality ingredients and packaging are sourced in Ireland.
History
In 1974, Gilbeys of Ireland launched a new brand into the specialty liqueur market. It was unique, smooth tasting and made entirely of natural ingredients. The great taste of Baileys Original Irish Cream was fundamental to its success.
By 1980, the product had annual sales of 1.5 million cases. By the end of 2003, Diageo was delighted to announce that Baileys production had reached 6.6 million cases a year.
Promotion
Baileys Original Irish Cream’s continued success is supported by strong investment in sales support and advertising. New global campaigns reinforce Baileys as a contemporary brand choice.
Baileys Flavours
In 2005 the Baileys range was extended to include two new flavours. Following a successful global role out in 2006, over one million cases have now been sold worldwide.
Learn more about Baileys on www.baileys.com
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